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Pharma Marketing News
Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email, the Web, RSS, and wireless technology.

Pharma Marketing News
  • Conference Calendar Update
    Where to go to find out about industry conferences of interest to pharmaceutical marketing professionals.

    This page is updated frequently with new conferences added and date changes.

  • PhRMA's New Code on Interactions with Healthcare Professionals
    To better understand the impact of this code on the pharmaceutical industry, Pharma Marketing News surveyed readers between July 10, 2008 and August 7, 2008, and collected comments from pharma-focused blogs and bulletin boards.

    This article is a summary of the PMN survey results and opinions of experts, bloggers, and anonymous commentators.


  • Building Power Sales Messages
    This article is the second in a series of articles focused on improving pharmaceutical sales call effectiveness. It is based on an interview and webinar featuring Ian McKinnon, Senior Vice President, TNS Healthcare, who spoke on building and developing 'power messages,' which are messages that drive sales results.

  • Current Issues and Future Prospects for Sales Force Effectiveness
    There is no doubt that the face of pharmaceutical sales is going to change in the next five years. With more than one rep per physician, the industry has seen a 25% drop in call productivity over the past 5 years, down a whopping 23% in 2004 alone. The industry will have to adapt its sales model to meet the new challenges ahead.

    This article offers insights on the new sales model and how to achieve it from pharma experts who presented at a recent eyeforpharma Sales Force Effectiveness Summit.

  • India's Booming Pharmaceutical Market
    India is emerging as a global powerhouse in the pharma business with a robust domestic industry.

    This article, written by a marketer with firsthand experience, provides an overview of the pharmaceutical markets and promotional practices in India.


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